Ever wondered why some companies and brands consistently appear in the media? Sometimes, it might be luck. Most of the time, it’s due to effective public relations.
Here are five of our top tips of a successful PR campaign.
- Know your audience
- Define your key messages
- Identify your delivery mechanisms
- Strategise your communication schedule
- Implement and manage with precision, professionalism and consistency
Every company has a story to tell, it’s knowing how to tell it that makes a difference.