PR, social media, digital communications, websites, newsletters – WHERE DO I START?
Here’s a basic run down on how a business can synchronise a simple communications plan.
*Traditional media and “PR” still has control of the steering wheel in terms of credible press coverage, publicity, reputation management, industry and corporate communications. Ever wondered why some companies and brands consistently appear in the media? Sometimes, it might be luck. Most of the time, it’s due to effective public relations.
*When PR is backed up with the right “social media” program, there can be an exponential lift in the value to a business and its brand awareness. There’s potential to increase your market, to connect, to engage and to communicate your key messages in a clear and concise manner.
*”Digital communications” can assist a social campaign via sponsored posts, digital advertising, influencer marketing etc. A key to transition that “social” awareness to sales is to direct (via a trackable link) your audience from your social channels to your website . How? Have an enticing ‘call to action.’
*In addition to telling your story, your “website” should capture your audience and entice them to join your database. You’ll often see “pop ups” or “opt ins” or “sign up now for more” mechanisms. Compelling and authentic content should lead your buyer to want to ‘know more.’
*Treat your database like gold. Visually appealing, clean and strategic content in the form of an “EDM” is one of the most popular forms of communication. It’s convenient, accessible and gives consumers instant access to news, updates, promotions or new products. It’s also where a lot of businesses see awareness translated to sales. Keep them consistent and working towards your overall strategy.