Experience. It’s the difference between knowing what connects with people and just guessing. Promedia’s deep understanding of communications solutions, developed and refined over many years, has been at the heart of some of Australia’s most celebrated public relations campaigns.
But experience is only part of the story – our success is built on a history of innovation and creativity across many different business, government and not-for-profit enterprises.
After more than three decades we’re still curious, still up for the challenge. We continue to push into new fields, with fresh ideas to help our clients better connect with their audience.
Managing Director, Senior Counsel
Jeremy has 25 years of corporate communications experience for clients in diverse fields including property, finance, public health, law, accountancy, engineering, tourism and government. He is an account director and strategist for national and international corporate clients.
Jeremy has a particular focus on development and infrastructure and has directed numerous successful strategic communications, community engagement and consultation programs in Queensland, NSW, Victoria and Japan during the past two decades.
Large-scale projects for which he has directed major public relations programs include the $1 billion Casuarina Beach and $1.5 billion Salt Village masterplanned townships on the NSW Far North Coast, the $650 million Casuarina Town Centre and the $1.3 billion Rise masterplanned community west of Tweed Heads.
Prior to entering public relations, Jeremy held a variety of positions at major newspapers as a senior writer and columnist. He is a former assistant chief of staff at the West Australian and Sydney Daily Telegraph, senior feature writer for the Brisbane Sunday Mail and Australian bureau journalist with News Limited, London.
He has served as an industry review committee member for Bond University’s Bachelor of Communications degree programme and maintains extensive and close media contacts throughout Australia and overseas.
Paul is founder and former managing director of Promedia, establishing the company in 1983.
With more than 30 years of senior public relations experience covering a wide range of industries and professions, he is acknowledged as one of Queensland’s most experienced public relations practitioners, with an envied client network and track record of success.
Paul provides strategic counsel for a variety of Promedia clients, advising and co-ordinating their ongoing communications programmes in industries including property, tourism, marine industry manufacturing, aged care, the mining sector and local government community consultation.
During his career Paul has successfully managed election campaigns at local and State Government level, organised major public events, provided strategic corporate communications counsel to a wide variety of companies and conducted media training workshops designed at providing companies and individuals with an understanding of the workings of the media.
Prior to forming Promedia he worked extensively in the mainstream media both within Australia and overseas for more than a decade.
Principal Account Manager
Tanya has 15 years experience in the media industry, including more than eight years in corporate communications.
She has headed campaigns for a diverse portfolio of clients including leading ASX-listed companies and private organisations across Queensland, New South Wales and Western Australia.
Her clients cover a broad range of industries, including education, property and development, legal, health and tourism.
Before joining Promedia in 2006, Tanya worked as a general news reporter at the Gold Coast Bulletin, covering numerous rounds including education and court.
Missy Burrell is a journalist and social media and digital specialist with more than 14 years’ experience in the Australian media landscape – including print, television and radio. She’s worked with many notable brands including 60 Minutes, Southern Cross Austereo, Endemol Shine, News Corp and Optus, in addition to university teaching roles and feature writing contributions. Missy prides herself on her dedication, attention to detail and sense of fun. She loves putting on her creative cap with clients to turn today’s content into tomorrow’s headline.
Senior Account Manager
Alister joins Promedia after spending nearly 15 years working as a journalist in a variety of roles. He spent 10 years at the Gold Coast Bulletin where he enjoyed stints as Real Estate Editor and Business Editor. He is a highly experienced business and property journalist with an intimate knowledge of what makes the Gold Coast tick.
Alister brings an in-depth knowledge of the background and history of the Gold Coast property sector, including the colourful personalities that are an integral part of the story. He prides himself on shaping yarns that resonate with the community.
When he is not telling stories, Alister enjoys spending time with his family, playing golf, and reading history.
DIGITAL CONTENT CREATOR
Jondayah Martin brings over six years of experience in marketing, public relations and community volunteering to Promedia Public Relations, as well as a passion for all things digital.
Jondy holds a Bachelor of Arts in Communications and International Relations from Bond University, which she represented during the WIMUN United Nations Conference in New York City in 2020.
An active member of the community, Jondayah mentored Indigenous youth as part of the 2019 Australian Indigenous Mentoring Experience (AIME), assisted NFP Access Community Services as International Account Assistant, and acted as Community Correspondent for the ABC in 2015.
Jondayah grew up on Thursday Island and is a Torres Strait Islander from Mabuiag, Moa, Masig with ties to the Wagadagem and Ngaragi Tribe.
Sheree De Bono
Senior Account Manager
Sheree has more than a decade of experience in public relations, specialising in the property and education sectors.
She is highly skilled in creating innovative and unique publicity strategies, and has managed numerous media campaigns, familiarisations, events and forums. She excels in research, report writing, media liaison and digital media.
Sheree’s outstanding quality is her laser-like focus on client satisfaction, embodied by her personal philosophy of always going “above and beyond” in her work to exceed client expectations.
Senior Account Manager
Karla has worked in the media industry for more than 10 years and has represented an array of clients across a diverse range of industries.
Since joining Promedia in 2011, she has managed full service communications programs for a long list of corporates and small businesses in the health, tourism and leisure, property and development, charity and retail sectors.
Karla specialises in delivering integrated, creative public relations campaigns encompassing events, social media, corporate communications, brand amplification, strategic partnerships and media relations.
Sharyn has been Promedia’s office manager since 2009 and is responsible for the financial control of client accounts.
She brings a rigorous and diligent approach to the role, built on 30 years’ experience as an office manager and financial controller in a variety of industries including finance, law, insurance and fresh food.
She holds a Certificate IV Business and is currently working on a Diploma of Leadership.
Also holding a partial Cert IV in Training and Assessment and a full Cert III in Outdoor Recreation, Sharyn’s spare time is spent in a voluntary community role as an abseiling guide and instructor, as well as sea kayaking and bushwalking.
Want to work for us?
At Promedia we pride ourselves on our low staff turnover. We want people who want to make a long-term commitment to our agency and clients.
Are you enthusiastic, creative and hands-on? A great communicator with outstanding writing skills? Someone who thrives on being a self-starter within a team environment? You might be just who we’re looking for.
Strong, simple values
Our work and relationships are developed on a simple set of core values that have held us in good stead over the years.
Every business tells you that they put the customer first. And we all know that most of them don’t.
We actually do.
Legendary client service is probably the number one reason for Promedia’s success over more than three decades. It’s why we still retain clients who have been with us from our earliest days.
Our philosophy is: look after the client and the rest looks after itself.
It’s what drives our constant commitment to finding new and better ways to help businesses, government and not-for-profits communicate with those who are important to them.
Yes, we get process. We understand it’s necessary. We even have very effective systems for managing and measuring our client programs.
It’s just we don’t believe process is more important than results.
We work hard to ensure our programs and campaigns generate maximum bang for their buck – that our clients’ investment in their public relations generates tangible, meaningful results and outcomes geared to the direct success of their enterprise.
You don’t last more than 30 years in the public relations business without some powerful guiding principles.
Do what you say. Aim to overdeliver. Respect everyone with whom you deal. Be open, honest and transparent.
Ask any of our clients or suppliers, allied professionals or the journalists we deal with on a daily basis – they’ll tell you, Promedia is the real deal.