13 Jul
Top 5 tips for businesses dealing with the media

CEOs, managers and spokespeople sometimes make the mistake of thinking they know their company or product so well…

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22 Jun
Social Media Mistakes 101: ‘Buying’ fake followers

Vanity metrics on social media are easy to understand. We’re humans – it’s natural for us to want…

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10 Mar
Why Should a Business Use Social Media?

Social media has become one of the most powerful communications tools for a business. It’s free and it’s…

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6 Mar
The importance of a Crisis Management Plan

What is the definition of a crisis? (Wikipedia): A crisis is any event that is, or is expected to lead…

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15 Feb
What if a Business Encounters Negative Publicity on Social Media?

It’s important to have a ‘crisis social media management plan’ in place if running a large business. This…

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11 Jan
Snapshot of influencer partnerships

How can influencer partnerships, social media collaborations and ambassador programs benefit a business?  Strategic alliances with like-minded partners…

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